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Tag Archives: copywriting
Find out if your product or service is weak…
A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading
Posted in Advertising, Planning
Tagged Advertising, communications, copywriting, Planning, straplines, titles
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Simple techniques to improve search engine ranking
Keyword optimisation is one way to improve your search engine ranking and you don’t need to be an expert to make some simple improvements on your use of keywords. You need to strike a balance between finding keyword search phrases … Continue reading
Posted in Copywriting, SEO, Websites
Tagged copywriting, keyword optimisation, SEO, web content, writing for the web
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