Tag Archives: Planning

Are you stereotyped?

Posted on April 6, 2017 by Marie

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Get to know your competitors

Posted on March 22, 2017 by Elite Edge

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading →

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Throw out the rule book!

Posted on February 1, 2017 by Marie

Who decided the way your industry should work? Give yourself permission to think in a different way. There are no rules so throw out the book and start to achieve more – generate new ideas and subsequently leads by allowing … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Barriers to successful implementation

Posted on December 27, 2016 by Elite Edge

You allocate time, begin the task(s) and then wonder why things have not progressed accordingly.  Here are some of the most frequently encountered barriers to the implementation of plans in a business.

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Big impact doesn’t have to mean big bucks

Posted on August 5, 2016 by Marie

Effective marketing campaigns don’t need big-company budgets. By being smart at the outset and taking the necessary time at the planning stage, you can coax the greatest value from your budget, regardless of its size. Big impact doesn’t always mean … Continue reading →

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Spring Clean your Business

Posted on March 21, 2016 by Elite Edge

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading →

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The importance of continuity and consistency – maintaining momentum

Posted on March 15, 2016 by Marie

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading →

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If your ship doesn’t come in, you have to row out to meet it

Posted on January 11, 2016 by Marie

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading →

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Marketing communications – going back to basics

Posted on November 1, 2015 by Marie

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading →

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