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Tag Archives: stereotypes
Are you stereotyped?
I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless
Posted in Communications, Planning
Tagged adding value, communications, Planning, positioning, stereotypes
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Your profession is stereotyped
Almost every well-known service suffers from a well-known stereotype. Accountants are humourless. Lawyers are greedy. Collections agencies are bullies. Doctors keep you waiting. I could go on but the stereotype of your service is the first thing that your prospect … Continue reading