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  • Writing effective copy for your website
    Your website is only as effective as its ability to keep the reader’s interest in its content. Traffic to your site is of little value if you cannot encourage your traffic to stay there; and you are unlikely to achieve reliable sales conversions if your copy lacks relevance, substance and appeal. Your copy should be concise, informative and should clearly relate the benefits of your products or services back to your clients. If it fails to meet these requirements, your website will be largely ineffective as a marketing tool....
  • How to handle cold calling
    Surprisingly, some of the most successful sales people, who otherwise love talking on the phone, hate picking it up to sell to someone they don’t know. Evidently, they too fear the dreaded ‘cold call.’ Below are some useful hints and tips for handling your cold calling....
  • How to write a winning sales letter
    Sales letters can be very effective, but companies can also waste several hundreds of pounds sending out ineffective material to new (and even pre-existing) customers. Here are some tips to help ensure that you are increasing the value of your communications....
  • Write an attention grabbing headline!
    Imagine, for example, you are stranded on the motorway, alone and in bad weather with no mobile phone and only a marker pen and flip chart. How would you attract the attention of other motorists to persuade them to stop and help? You wouldn’t write something too long for them to read as they drive past, and you wouldn’t write a joke or clever play on words. You’re best bet would be to keep it simple and to the point - ‘HELP ME’ in big, bold letters....
  • Split personalities confuse your customers
    It is very confusing for your audience if you have a brand, product or service with a split personality. For illustrative purposes in this article, I will refer to a product. It is vital to determine what type of personality your product has. You can then position it accordingly in its chosen markets, look at where it fits and identify real opportunities for taking it forward. A product personality is like a human personality and too many conflicting messages weakens it....

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