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  • How to conduct a SWOT analysis
    A SWOT analysis is a valuable tool in your marketing planning. It can help you to take stock of your business’s fitness at any given time by assessing your strengths, weaknesses, opportunities and threats (SWOT). This analysis can offer you powerful insight into both the actual and potential forces which may influence the performance of your business....
  • Take stock of your marketing activity
    Ideally, every business should take the time to review its marketing activity every six months at least; you could probably argue that it would be wise to do it even more frequently than this. You should have a good idea of what you have spent on marketing for a given period and how it compares to your sales volume and overall value of sales....
  • Components of a successful marketing plan
    If the thought of developing a formalised marketing plan is just too daunting to consider, and you are uncertain how to approach the subject, you can still benefit from thinking about your marketing in a structured way. It is of far greater practical value to have a more informal and user-friendly document if you are uncomfortable with something which is too formal or difficult to digest....
  • Make an appointment with yourself!
    Finding the time we need to fit everything into an increasingly busy workday seems to be an issue for almost everyone we have spoken to. There are lots of things that we want to do and nowhere near enough time to do the things we NEED to! So how do you develop a technique to make better use of your already limited time?...
  • How to develop an advertising strategy
    Nearly all businesses must promote themselves in some way to gain added business and find new customers or clients. Advertising is often the most effective approach for those businesses with large numbers of potential customers or clients in clearly defined market segments. If your advertising strategy is developed properly and executed well, it can prove far more cost-effective than you might initially assume....

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