Category Archives: Planning

If you can’t change it, then use it to your advantage

Posted on August 13, 2017 by Elite Edge

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading →

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Grab those opportunities

Posted on July 11, 2017 by Marie

Somebody once told me to imagine my path towards a goal as a straight line with A as the start point and B as the finishing point. He told me to imagine myself walking along this path with random objects … Continue reading →

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What do you actually DO?

Posted on April 8, 2017 by Marie

Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”

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Are you stereotyped?

Posted on April 6, 2017 by Marie

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Get to know your competitors

Posted on March 22, 2017 by Elite Edge

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading →

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Throw out the rule book!

Posted on February 1, 2017 by Marie

Who decided the way your industry should work? Give yourself permission to think in a different way. There are no rules so throw out the book and start to achieve more – generate new ideas and subsequently leads by allowing … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Barriers to successful implementation

Posted on December 27, 2016 by Elite Edge

You allocate time, begin the task(s) and then wonder why things have not progressed accordingly.  Here are some of the most frequently encountered barriers to the implementation of plans in a business.

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Big impact doesn’t have to mean big bucks

Posted on August 5, 2016 by Marie

Effective marketing campaigns don’t need big-company budgets. By being smart at the outset and taking the necessary time at the planning stage, you can coax the greatest value from your budget, regardless of its size. Big impact doesn’t always mean … Continue reading →

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Spring Clean your Business

Posted on March 21, 2016 by Elite Edge

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading →

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