Category Archives: Strategy

The value of a good case study

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading

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Focus + strategy = success!

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading

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3 tips to shake up sales

Give your business a boost in a slow market A slow market can be especially tough on small businesses, as they are often run on a shoestring budget which leaves very little room for the cost cutting and expense reductions … Continue reading

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Collecting information on your competitors

Discover the Do’s and Dont’s of competitive intelligence. Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses … Continue reading

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What will you do with the last few months of 2012?

There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading

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