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Monthly Archives: June 2016
What marketing department?
Most of half Japanese companies do not have a separate marketing department because they believe that everyone in the company should be involved in marketing. This makes sense because it doesn’t matter how much work a marketing department does to … Continue reading
Posted in Communications, Internal Marketing
Tagged company values, employees, internal marketing, marketing, perception
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The squeaky wheel gets more business
We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading