Monthly Archives: February 2018

I hear you… but I’m not listening

Effective listening is not a passive occupation!  It requires considerable mental effort, not only to comprehend but also to sift the words for further use.  Many people think hearing is enough.  It isn’t! Hearing does not mean listening. Hearing is … Continue reading

Posted in Communications, Personal Development | Tagged , , | Leave a comment

Three Levels of a Product or Service

Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading

Posted in Communications, Customer Satisfaction | Tagged , , , | Leave a comment

Do the hardest things well

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading

Posted in Business Development, Marketing, Planning, Strategy | Tagged , , , | Leave a comment