Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!
The bottom line is that if you aren’t persuaded by cliches, don’t expect your customers to be. You have to find something unique to say that really does embrace your offering. Why should they choose you? Don’t resort to the same claims and terminology that everybody else uses, it gets boring very quickly.
Imagine looking down a list of plumbers in the Yellow Pages. Every supplier has the following bullet points:
- no job too small
- professional service
- 20 years experience
- cost-effective
Who would you choose? The one at the top? The one who’s name you like? Throw a dart? You see where I am coming from! There is no differentiation so nothing makes you feel that any one supplier is a better choice over his competition.
We can help you to develop your unique selling points (USPs) and areas of differentiation. Get in touch.