If people want to unsubscribe, let them…

This is a bit of a ranting post but it does carry a valid message.  Respect people’s privacy and don’t assume that because you’re sending something they want to receive it!

So this particular tale started when I enquired about new office premises in January this year.  I called the agent whose sign was outside the building, gave my contact details and subsequently arranged an appointment to view the property.

The offices were unsuitable for my needs and we parted company.  Or so I thought.  The following week I received an email detailing several residential lettings (the agency specialise in residential and not commercial lettings).  I emailed to ask them to unsubscribe me as the information was irrelevant and unsolicited.  The following week I received two text messages informing me of similar unsuitable lettings.  I responded asking them to remove me from ALL their mailing lists.  You can see where this is going.  Two months later I am still receiving unsolicited material to the point that I have now threatened legal action unless they stop.

Some would argue this is rather extreme but I have emailed over 20 times, tried to block their mail from getting through and still I receive texts and emails about property I have no interest in.

The moral of this post is that from being a company that I had no opinion of, these people have now harassed me to a point that I have told numerous contacts about it and therefore planted a negative seed which will pre-empt any future dealings my contacts have with their business.

If somebody wants to unsubscribe from your emails, requests that you don’t mail them any more or asks to be removed from your SMS database then please, respect their wishes and remove them.  Be professional and perhaps they won’t tell people how great you are but they also won’t spread a negative message either and may come back in the future when they have a need for your product or service again.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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