Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year when certain events occur that are relevant to your business or customers you need to prepare.
For instance, we have worked work with a number of accountancy firms and we are always mindful of Budget Day (usually on a Wednesday in March). This is one of the annual highlight events for our accountancy clients. We make sure that they have a pre and post Budget Day marketing strategy in place to ensure that they are getting in front of their own customers and prospects regularly and reporting relevant news.
What day(s) in the year could you position yourself as an expert and build a marketing campaign around? Think about what you could talk about and who you would target.