If you have something to shout about, let the media know too!
PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine.
Here’s a list of 33 reasons to send a press release – a few of them may just trigger that story! Remember to send accompanying photographs and these days most editors prefer to receive press releases via email.
1. Move into new markets
2. Name changes
3. Launches
4. New contracts
5. Patents you have secured
6. Accomplishments
7. Partnership / alliance with another company
8. Anniversary
9. Annual report
10. Appointments (internal and to committees)
11. Articles you have written
12. Awards
13. Polls and surveys
14. Predictions
15. Public issues, putting your point of view forward
16. Research findings
17. Sales promotions
18. Trade show news
19. Books you have written
20. Sponsorship of events
21. Birthdays of key products etc
22. Competitions you are running / sponsoring
23. Charitable activity
24. Publications you are offering
25. Free services
26. Demonstrations
27. Free samples
28. Fund raising activity
29. Guest speaking slots
30. Industry programmes you’re taking part in
31. Events programmes
32. Mergers and acquisitions
33. Link to anything / anyone famous
If you would like help with your own PR planning please get in touch.
