Be careful – getting the business can be the first step to losing it

Be careful you don’t lose the business you worked hard to win

Most people work very hard to win new business and nothing is too much trouble.  You can generate significant sales for a service simply by promising miracles.

After doing that, you have a new client who can hardly wait to see the magic you promised.  In short, the client from hell!  Meaning you can roll every dice and you still lose!

Even if you do a very good job, you have a disappointed client.  Why?  Because your client wasn’t expecting a very good job, they were expecting a great job.  You promised!

Remember that if you make a client think that you will do better than you can do, they will end up disappointed.  Even worse, the client will decide that you misled them, or lied.  This will lead to bad publicity for your service and possibly result in existing clients getting wind of these rumours and deciding not to use you any more.

Don’t raise expectations that you cannot meet.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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