Tag Archives: Business development

Write a winning sales letter

Posted on May 15, 2016 by Marie

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading →

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Spring Clean your Business

Posted on March 21, 2016 by Elite Edge

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading →

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If your ship doesn’t come in, you have to row out to meet it

Posted on January 11, 2016 by Marie

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading →

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Cold calling – the hardest thing really is getting started…

Posted on June 2, 2015 by Marie

The list is made.  You know exactly what you have to do.  You have 30 people that you want to contact with your great special offer.  They have been qualified so you know you need to make every call count. … Continue reading →

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Exhibitions – getting the most out of them as a visitor

Posted on May 4, 2015 by Marie

Today and tomorrow sees the Business North West 2011 Business North West 2011 exhibition taking place in central Manchester.  Two days of exhibitor promotions, seminars and networking opportunities with thousands of fellow business owners, directors and managers. I thought this … Continue reading →

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Can you use promotions for business development?

Posted on December 10, 2014 by Elite Edge

You are probably thinking “merchandising” and if you are offering a service may feel this is not for you.  Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you … Continue reading →

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Business Networking Events – get the most out of them

Posted on July 2, 2014 by Marie

Whether you are a natural networker or you attend events and mingle with strangers under duress, have a read of this post to help you to get the most out of your business (and personal) networking events. We are frequently helping … Continue reading →

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How current is your market knowledge?

Posted on June 4, 2014 by Marie

Think about the type of people you are trying to sell to.  Do you know what is going on in their world?  Do you understand what is important to them and what worries they have right now?  Are you familiar … Continue reading →

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Make a personal investment in your prospects

Posted on January 8, 2014 by Elite Edge

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading →

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How can you help me? Be prepared for this question!

Posted on April 19, 2013 by Marie

Anyone who does business development activities needs to be prepared for a prospect asking them this question. I’m not trying to point out the obvious but seriously if you are asked this question do not launch into a list of … Continue reading →

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