Tag Archives: competitive strategy

Being the (second) best

The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading

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How does your business respond to competitors?

Are you proactive or reactive? Are you inclined to see potential opportunities or notice another failure? Are you actively aware of what your competitors are doing or are you only concentrating on your own business?

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