Tag Archives: marketing messages

Be careful – getting the business can be the first step to losing it

Most people work very hard to win new business and nothing is too much trouble.  You can generate significant sales for a service simply by promising miracles. After doing that, you have a new client who can hardly wait to … Continue reading

Posted in Business Development, Customer Service | Tagged , | Leave a comment

Marketing communications – going back to basics

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading

Posted in Communications, Planning | Tagged , , , , | Leave a comment