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Tag Archives: marketing spend
Tracking Numbers
Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading
Economising your marketing spend the Guerrilla way
Jay Conrad Levinson introduced the concept of Guerrilla Marketing many years ago and it is now a huge brand in its own right. They challenge typical marketing methodology and adapt delivery to fit the Guerrilla process. According to the principles … Continue reading