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Raise your profile with good publicity
Reputation is everything! Well, maybe not ‘everything’, but it can be a lot. Building a solid and reliable reputation for your products and services raises your profile and builds your credibility. Even having a very active buzz about your products or services can be very good way to generate additional interest and new business activity. If people are talking about you, others are bound to listen....
Perception IS reality
How do you think your customers or prospects will see you? Do you expect their opinions to match how you want your business to be perceived? As can often be the case, customers will form an immediate impression of you and this will influence their decisions about whether they will do business with you. You can, however, do a lot to influence those early impressions and reinforce a more professional evaluation of your business....
How your logo fits into your brand
Your logo is the symbolic representation of a specific set of characteristics and expectations that have become associated with your company’s branded products or services. Logos are the visual tags that cause instant brand recognition from your customers; and your customers will form an immediate set of expectations regarding the product or service they appear on....
Corporate Telephone Preference Service – make sure you’re legal
With effect from 25th June 2004 anyone promoting products and services to business customers by phone must ensure that the business they are calling has not registered with the Corporate Telephone Preference Service (CTPS) to opt out of receiving unsolicited telephone calls for direct marketing purposes....
Select promotions that will make your business take off
You are probably thinking “merchandising” and if you are offering a service may feel this is not for you. Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you choose. It is all about making a favourable impression on your prospective customers or clients and influencing their buying decision by building excitement....

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