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Increasing occupancy for serviced officed buildings

Modern, purpose-built managed office space costing over £9m with more than 50 offices and conferencing facilities.

Background

The building manager required a marketing and communications plan to encourage business occupancy of the newly constructed building. There was an urgent need to fill the office space as quickly as possible to meet tenancy targets required by the funding criteria.

Our Work

Developing a complete marketing and communications plan
Project management and allocation of marketing and communications budget
Developing the branding and promotional materials for both the building and conferencing facilities
Establishing an events programme to encourage footfall through the building - both independently and with partners
Arranging and hosting the official launch event
Developing an integrated communications campaign
Media planning and buying
Creative consultation and copywriting content for the website

Outcome

The building is ahead of required targets for new tenants and has a dedicated events and communications plan to continue to encourage interest in the building’s office space as well as the venue and conferencing facilities.