If you have something to shout about, let the media know too!
PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine.
Here’s a list of 33 reasons to send a press release – a few of them may just trigger that story! Remember to send accompanying photographs and these days most editors prefer to receive press releases via email. Continue reading
A meme is an instantly understandable message that gets immediate attention and interest. Some people call it a strapline or a tagline but really it is more than that. You are crystallising what you do in a few words so that there is no danger of being misunderstood.
A meme should also work virally so the essence of the meme is not lost in translation. Think about your core products or services. Can you create a powerful meme that would work as an audio logo, a programme or service name, a headline or be used effectively on a website?
As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture.
Here are 8 ideas for you to explore that have the potential, if done right, to get you fast marketing results.
Ideas for fast results
All communications should follow the AIDA principle. Do yours?
A – Attention. You have to get the attention of your prospect before they do anything else. So look at your headline, presentation, format etc. Is it relevant?
I – Interest. Once you have their attention it is then necessary to hold their interest long enough to give them more information and create a need for your product or service.
D – Desire. They are interested but do they want it? It’s your job to create a desire for the product or service in your prospects.
A – Action. If you fail to give your prospects the next course of action you want them to take (call, email, buy online etc) then you may as well work for your competitors. You’ve created a need and desire for your product but what do they do now? Make sure you cover this.
Sometimes we are guilty of bombarding our prospects with information that they have no interest in.
Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Here are ten fast-fire rules for writing good draft copy.
There’s a lot to consider when you’re planning a subject line for your marketing campaigns. They convey important information that helps the recipient to decide whether or not to open your email. They can support or damage your brand image and its vital to test different subject lines to ensure the one you use for your mailing is proven to be the most appealing to your target audience.
It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.
There are easier ways to get your prospects to listen to you!
After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.
Customers can and will forget you!