Category Archives: Customer Satisfaction

Three Levels of a Product or Service

Posted on February 17, 2018 by Elite Edge

Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading →

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Customer contact points – which one could lose you the business?

Posted on January 30, 2018 by Marie

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading →

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11 tips for customer acquisition

Posted on September 4, 2017 by Marie

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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There is something to be said for just being ‘good enough’

Posted on April 28, 2017 by Elite Edge

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading →

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How NOT to attract new clients!

Posted on March 17, 2017 by Marie

We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading →

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How do you achieve client satisfaction with a service-based business?

Posted on February 28, 2017 by Elite Edge

If you work in a service-based business you will know how difficult it can be to achieve client satisfaction. It can even sometimes be difficult to properly articulate the value or define the benefit of your services, thereby making it … Continue reading →

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Show me you care! Dealing with post-purchase dissonance

Posted on January 10, 2017 by Marie

I spoke about giving your customers a reason to buy from you in a previous post The Reason Why and wanted to expand on this theme today. Once you’ve given them “the reason why” what next?  It would be nice … Continue reading →

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The reason why

Posted on April 5, 2016 by Elite Edge

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

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Don’t forget the simple things

Posted on March 13, 2016 by Elite Edge

It doesn’t matter how great your business is, if the impression you leave with clients is that you’re too busy being great to pay attention to things like good service. Clients who are spending money with you will want to … Continue reading →

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A butterfly named Roger

Posted on September 16, 2015 by Marie

This is a story written by Harry Beckwith, a services marketing guru, about how one man’s exceptional customer service led to much greater things.

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