Category Archives: Customer Satisfaction

11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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There is something to be said for just being ‘good enough’

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading

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How NOT to attract new clients!

We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading

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How do you achieve client satisfaction with a service-based business?

If you work in a service-based business you will know how difficult it can be to achieve client satisfaction. It can even sometimes be difficult to properly articulate the value or define the benefit of your services, thereby making it … Continue reading

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Show me you care! Dealing with post-purchase dissonance

I spoke about giving your customers a reason to buy from you in a previous post The Reason Why and wanted to expand on this theme today. Once you’ve given them “the reason why” what next?  It would be nice … Continue reading

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The reason why

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

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Don’t forget the simple things

It doesn’t matter how great your business is, if the impression you leave with clients is that you’re too busy being great to pay attention to things like good service. Clients who are spending money with you will want to … Continue reading

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A butterfly named Roger

This is a story written by Harry Beckwith, a services marketing guru, about how one man’s exceptional customer service led to much greater things.

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The importance of customer testimonials

We’ve all been to the website of ‘Company A’ and clicked on the page that says “see what our customers say about us” and have seen the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading

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The power of free trials

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like … Continue reading

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