Category Archives: Customer Satisfaction

How do you achieve client satisfaction with a service-based business?

If you work in a service-based business you will know how difficult it can be to achieve client satisfaction. It can even sometimes be difficult to properly articulate the value or define the benefit of your services, thereby making it … Continue reading

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11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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The reason why

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

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Don’t forget the simple things

It doesn’t matter how great your business is, if the impression you leave with clients is that you’re too busy being great to pay attention to things like good service. Clients who are spending money with you will want to … Continue reading

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Show me you care! Dealing with post-purchase dissonance

I spoke about giving your customers a reason to buy from you in a previous post The Reason Why and wanted to expand on this theme today. Once you’ve given them “the reason why” what next?  It would be nice … Continue reading

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Three Levels of a Product or Service

Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading

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A butterfly named Roger

This is a story written by Harry Beckwith, a services marketing guru, about how one man’s exceptional customer service led to much greater things.

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There is something to be said for just being ‘good enough’

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading

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How NOT to attract new clients!

We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading

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Customer contact points – which one could lose you the business?

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading

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