Category Archives: Websites

The benefit of video for SEO performance

Posted on February 28, 2016 by Marie

The benefit of video content might not be immediately apparent to everyone; but as soon as you consider that YouTube is the second largest search engine behind Google then the benefits become more obvious. Video content is especially useful for … Continue reading →

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“Mobilegeddon” is coming on April 21 – are you ready?

Posted on April 8, 2015 by Elite Edge

A few things get a webmaster’s attention, like waking up to a Twitter feed bombarded with news about a major algorithm update. Most algorithm updates come with vague or no warning, but Google recently announced “starting April 21, we will … Continue reading →

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Promotional domain names

Posted on March 25, 2015 by Marie

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading →

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Get the most out of your website or blog using Google Analytics

Posted on February 18, 2015 by Marie

Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively.  Most hosting packages that you purchase will have … Continue reading →

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The importance of customer testimonials

Posted on March 16, 2014 by Marie

We’ve all been to the website of ‘Company A’ and clicked on the page that says “see what our customers say about us” and have seen the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading →

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Understanding Search Engine Optimisation

Posted on August 1, 2013 by Marie

SEO is not a process which delivers instant results. To see any change in your performance will take time. Your wait may be proportionate to how small you are and how new you are to doing business online. SEO is … Continue reading →

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Stumble onto great web pages

Posted on November 1, 2012 by Marie

StumbleUpon allows you to set your personal preferences about they type of websites you are interested in viewing.  You can install the StumbleUpon toolbar on your computer and have hours of fun just hitting the stumble button to return random … Continue reading →

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Simple techniques to improve search engine ranking

Posted on September 21, 2012 by Marie

Keyword optimisation is one way to improve your search engine ranking and you don’t need to be an expert to make some simple improvements on your use of keywords. You need to strike a balance between finding keyword search phrases … Continue reading →

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Websites – if your content isn’t relevant, forget it!

Posted on July 10, 2012 by Marie

Having a successful website requires you to align your content with the needs of your target audience. No matter how visually attractive your design may be or how easily navigated your pages are, if your content isn’t relevant to the … Continue reading →

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