Monthly Archives: August 2016

Cross-selling: the ace up your sleeve?

We all know that it takes a lot more time and costs more money to win new business than to look after the clients you already have.  On this basis, it should mean that cross-selling services in professional firms is … Continue reading

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3 magic words that boost ad response

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading

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The “simple” business card

Do you proudly deposit your business card into the hand of its intended recipient – or do you hand it over with some trepidation, hoping the other person doesn’t look at it too closely because you know it isn’t as … Continue reading

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Never underestimate the value of a contact

Regardless of how unlikely it may first appear to be, anyone could be a valuable business contact. The most obvious question being, ‘How can you know who they know?’ You can bet that the first time you make the mistake … Continue reading

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Big impact doesn’t have to mean big bucks

Effective marketing campaigns don’t need big-company budgets. By being smart at the outset and taking the necessary time at the planning stage, you can coax the greatest value from your budget, regardless of its size. Big impact doesn’t always mean … Continue reading

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11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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