Tag Archives: promotion

Crafting a successful offer

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading

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SlideShare – a great resource to help get your material out to the world!

I tend to use SlideShare for uploading presentations and sharing them with delegates who attended one of my events.  However, my aim is to look further into various programmes to find out what else they can do – like most … Continue reading

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Develop a core marketing message

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading

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The importance of customer testimonials

We’ve all been to the website of ‘Company A’ and clicked on the page that says “see what our customers say about us” and have seen the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading

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International Women’s Day – 8 March 2011

Today sees inspirational and enterprising women around the globe celebrating the centenary of International Women’s Day Is there an opportunity for you to take advantage of either for this occasion or other forthcoming dates?  It will involve forward planning of … Continue reading

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