Category Archives: Market Development

Entering new markets

When considering entering new markets, companies need to make sure that their approach is properly planned.  Each will have different reasons and aspirations for wanting to enter a new market such as: growing the business finding new customers saturation of … Continue reading

Posted in Market Development | Tagged , , , | Leave a comment

The power of one

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading

Posted in Business Development, Market Development, Marketing, Strategy | Tagged , , , , , | Leave a comment

Fight Smarter not Harder

Sun Tzu said, ‘The best strategy in war is to win without a fight.’ Deciding to go where your competitors aren’t could be a potentially rewarding strategy. By focusing on markets, products or services your competitors have avoided could be … Continue reading

Posted in Business Development, Market Development | Tagged , , , | Leave a comment