Category Archives: Branding

Develop a powerful “meme” for your business

Posted on June 20, 2018 by Marie

A meme is an instantly understandable message that gets immediate attention and interest.  Some people call it a strapline or a tagline but really it is more than that.  You are crystallising what you do in a few words so … Continue reading →

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Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

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Sometimes it’s all about how you say it…

Posted on March 15, 2017 by Elite Edge

Does a name matter? We think so! Flat or apartment?  You say flat and an old tower block springs to mind on a not so desirable estate.  Say apartment and I’m envisaging waterfront and / or city centre luxury living.  … Continue reading →

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Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Develop a core marketing message

Posted on July 30, 2015 by Elite Edge

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading →

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I name thee…

Posted on June 28, 2012 by Marie

It’s not surprising that so many businesses put hours and hours of time into naming their products, brand or the company itself. Your name is often the first thing that prospects come into contact with – think about those names you remember - and a lot … Continue reading →

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The power of a strong brand

Posted on June 19, 2012 by Elite Edge

What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product … Continue reading →

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Gregg’s to rename its Cornish Pasty

Posted on February 24, 2011 by Elite Edge

Sometimes decisions outside of our control can impact significantly on our own products and services.  This is a good example of a national company being forced to change the name of one of its most popular pasties.   There are also … Continue reading →

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Rebranding – Starbucks drops name from logo

Posted on January 6, 2011 by Marie

Starbucks has dropped the name from its logo as the company prepares to expand its product range.  The Starbucks Coffee name that encircled the green mermaid has been replaced in favour of a larger image.  Howard Schultz, Starbucks’ chief executive, … Continue reading →

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