Monthly Archives: October 2015

Guerrilla brochures and how to produce them

Most of you will have heard of Guerrilla Marketing founded by Jay Conrad Levinson “The Father of Guerrilla Marketing”.  This was an email received from them about creating marketing brochures. Guerrilla brochures and how to produce them Now that it’s … Continue reading

Posted in Copywriting, Design | Tagged , , , , | Leave a comment

Three Levels of a Product or Service

Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading

Posted in Communications, Customer Satisfaction | Tagged , , , | Leave a comment

Do the hardest things well

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading

Posted in Business Development, Marketing, Planning, Strategy | Tagged , , , | Leave a comment

Focus + strategy = success!

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading

Posted in Planning, Strategy | Tagged , , | Leave a comment