Category Archives: Promotions & Incentives

Give your customers a reason to listen to you

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading

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What is the AIDA principle and why is it important?

All communications should follow the AIDA principle.  Do yours? A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant? I – Interest. … Continue reading

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Promotional domain names

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading

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Can you use promotions for business development?

You are probably thinking “merchandising” and if you are offering a service may feel this is not for you.  Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you … Continue reading

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Branded content (PDFs) for effective communications

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading

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Don’t confuse your offer, have one clear and consistent message

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading

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Crafting a successful offer

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading

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Make promotional products work

You can spend a lot of money on promotional products.  If they are relevant they can be very effective.   But, some people don’t put much thought into the type of promotional products their target audience and customers would actually find … Continue reading

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The power of free trials

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like … Continue reading

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Tracking Numbers

Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading

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