Monthly Archives: March 2014

Selling services is different from selling products

If you are a service-based business then the ability to sell is vital to your long-term success.  Selling professional services is however different to selling products.  You are selling your experience and skills in the form of billable time.  It … Continue reading

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Crafting a successful offer

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading

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Raise your profile

Raising your profile Reputation is very important! Think about your last significant or expensive purchase. How did you decide what to buy? If you’re like most people, you probably made your decision based on the reputation of the brand or … Continue reading

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