Monthly Archives: November 2016

Entering new markets

When considering entering new markets, companies need to make sure that their approach is properly planned.  Each will have different reasons and aspirations for wanting to enter a new market such as: growing the business finding new customers saturation of … Continue reading

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Small business marketing strategies for tackling larger companies

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading

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