Monthly Archives: June 2016

What marketing department?

Most of half Japanese companies do not have a separate marketing department because they believe that everyone in the company should be involved in marketing. This makes sense because it doesn’t matter how much work a marketing department does to … Continue reading

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The squeaky wheel gets more business

We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading

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The power of one

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading

Posted in Business Development, Market Development, Marketing, Strategy | Tagged , , , , , | Leave a comment