Tag Archives: communications

What is the AIDA principle and why is it important?

Posted on June 12, 2018 by Elite Edge

All communications should follow the AIDA principle.  Do yours? A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant? I – Interest. … Continue reading →

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Don’t use 50 words when 10 will do

Posted on May 30, 2018 by Elite Edge

Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?

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I hear you… but I’m not listening

Posted on February 22, 2018 by Marie

Effective listening is not a passive occupation!  It requires considerable mental effort, not only to comprehend but also to sift the words for further use.  Many people think hearing is enough.  It isn’t! Hearing does not mean listening. Hearing is … Continue reading →

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Customer contact points – which one could lose you the business?

Posted on January 30, 2018 by Marie

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading →

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Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

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4 tips to writing an instant speech

Posted on September 23, 2017 by Elite Edge

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading →

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Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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Be patient – not everyone is ready to buy right now!

Posted on July 25, 2017 by Marie

When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading →

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What do you actually DO?

Posted on April 8, 2017 by Marie

Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”

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