Category Archives: Proposals

“Send me a proposal” – music to your ears?

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

Posted in Proposals | Tagged , , , | Leave a comment

Write a great sales proposal

Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face

Posted in Copywriting, Proposals, Selling | Tagged , , | Leave a comment

There is something to be said for just being ‘good enough’

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading

Posted in Business Development, Customer Satisfaction, Pitching, Proposals | Tagged , , , | Leave a comment

Make a personal investment in your prospects

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading

Posted in Business Development, Communications, Marketing, Pitching, Proposals, Selling | Tagged , , , | Leave a comment