Tag Archives: Planning

Quick ideas for fast marketing results

Posted on June 15, 2018 by Elite Edge

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture. Here are 8 ideas for you to explore that have the … Continue reading →

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Get the most out of your meetings

Posted on March 13, 2018 by Marie

When you have a meeting, how do you handle it?  Do you research everything in advance or simply turn up and “wing it”?  I’m not just talking about new client meetings here, but any meeting.

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Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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Explore the best way to grow your business with Ansoff’s Matrix

Posted on December 14, 2017 by Marie

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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What is strategy?

Posted on August 3, 2017 by Marie

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

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Face your biggest marketing challenge

Posted on July 4, 2017 by Marie

Is there one thing that you keep putting off that you know if you tackled it you would get great results?   Is this your biggest marketing challenge? It isn’t uncommon to have this “huge” obstacle or challenge in place.  What … Continue reading →

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Can networking help your business?

Posted on June 3, 2017 by Marie

Without a doubt I would say yes.  However, as somebody who has been actively networking since 1998 you can also waste an awful lot of time.  I have been a member of numerous different networking groups and some work better … Continue reading →

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Role playing really works

Posted on May 17, 2017 by Marie

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading →

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What do you actually DO?

Posted on April 8, 2017 by Marie

Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”

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