Tag Archives: Planning

Barriers to successful implementation

You allocate time, begin the task(s) and then wonder why things have not progressed accordingly.  Here are some of the most frequently encountered barriers to the implementation of plans in a business.

Posted in Personal Development, Planning | Tagged , , | Leave a comment

Do you have marketing myopia?

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading

Posted in Business Development, Planning | Tagged , , , , , , | Leave a comment

Role playing really works

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading

Posted in Business Development, Presentations | Tagged , , , , , | Leave a comment

Big impact doesn’t have to mean big bucks

Effective marketing campaigns don’t need big-company budgets. By being smart at the outset and taking the necessary time at the planning stage, you can coax the greatest value from your budget, regardless of its size. Big impact doesn’t always mean … Continue reading

Posted in Planning | Tagged , , , | Leave a comment

No two services are exactly the same

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading

Posted in Communications, Planning | Tagged , , , , | Leave a comment

Are you stereotyped?

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

Posted in Communications, Planning | Tagged , , , , | Leave a comment

Throw out the rule book!

Who decided the way your industry should work? Give yourself permission to think in a different way. There are no rules so throw out the book and start to achieve more – generate new ideas and subsequently leads by allowing … Continue reading

Posted in Planning | Tagged , , | Leave a comment

Quick ideas for fast marketing results

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture. Here are 8 ideas for you to explore that have the … Continue reading

Posted in Business Development, Planning | Tagged , , | Leave a comment

Spring Clean your Business

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading

Posted in Business Development, Planning | Tagged , , , | Leave a comment

The importance of continuity and consistency – maintaining momentum

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading

Posted in Planning | Tagged , , , | Leave a comment