Tag Archives: Opportunities

Do you have marketing myopia?

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading

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As most of us return to work after the festivities, its time to get started on 2011. A new year of opportunities and a chance to decide how it will turn out for you and your business. Can you control … Continue reading

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