Tag Archives: direct mail

Be patient – not everyone is ready to buy right now!

When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading

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Write an attention grabbing headline

Put yourself in a situation where you desperately need help.  For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading

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Get your prospect approach communication right

The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading

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Write a winning sales letter

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading

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If your ship doesn’t come in, you have to row out to meet it

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading

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As postage costs rise today, should you continue to send letters?

Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter.  As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading

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If people want to unsubscribe, let them…

This is a bit of a ranting post but it does carry a valid message.  Respect people’s privacy and don’t assume that because you’re sending something they want to receive it!

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