Tag Archives: marketing strategy

What is strategy?

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

Posted in Strategy | Tagged , , , | Leave a comment

Focus + strategy = success!

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading

Posted in Planning, Strategy | Tagged , , | Leave a comment

The power of free trials

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like … Continue reading

Posted in Customer Satisfaction, Marketing, Promotions & Incentives | Tagged , , , , , , | Leave a comment

Do free consultation work?

Do Free Consultations Work? It’s not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this … Continue reading

Posted in Marketing, Promotions & Incentives | Tagged , , | Leave a comment