Category Archives: Advertising

3 magic words that boost ad response

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading

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Turn your company into a heavily quoted source

Follow these steps for making your company a heavily quoted source. Ever wonder why your competitors keep cropping up in coverage – whether it be national dailies, on big-time TV broadcasts or even in local business magazines – while your … Continue reading

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Find out if your product or service is weak…

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading

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Tracking Numbers

Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading

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This company appears on practially every page I visit online…

Are you noticing that whenever you go onto different websites that a local business you know will pop up in an advertisement?  It’s likely that they are using Google AdSense. Have look and see if it’s something that could be … Continue reading

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