A quick acid test to find out if your product or service is weak is to write an advertisement for it.
Write the ad using your best content – you need a great hook, good creative and maybe an image.
Does it work?
Ask yourself why if not. If it’s so difficult to write the advert, then the product or service is flawed! Words should be rolling off your tongue, your enthusiasm should be evident because you have to know exactly what the benefits of your product or service are in order for you to convince somebody else to buy it!
Maybe it’s time to start working on the product or service and get this right before having another go at this exercise.
If you would like further information or help in this area, contact me.
