Tag Archives: research

Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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10 things you really need to know about your competitors

Posted on July 20, 2017 by Marie

Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why.  You have to be aware of the rules of competition in your chosen markets … Continue reading →

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Get to know your competitors

Posted on March 22, 2017 by Elite Edge

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading →

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The power of asking the right questions

Posted on February 23, 2017 by Marie

The power of asking the right questions The best way to learn about your clients (or prospects) is to get them talking about themselves.  The more thoroughly you know your clients the better you are able to anticipate their needs.  … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Insanity: doing the same thing over and over and expecting different results

Posted on August 28, 2015 by Marie

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading →

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Get the most out of your website or blog using Google Analytics

Posted on February 18, 2015 by Marie

Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively.  Most hosting packages that you purchase will have … Continue reading →

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Surveys made easy

Posted on August 24, 2011 by Elite Edge

Surveys made easy with Survey Monkey Survey Monkey is a great tool to gather information from your customers, prospects, colleagues or partners.  It’s easy to set up and with the advanced plans you can customise elements too. We use it … Continue reading →

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As postage costs rise today, should you continue to send letters?

Posted on April 4, 2011 by Marie

Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter.  As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading →

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