Tag Archives: research

10 things you really need to know about your competitors

Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why.  You have to be aware of the rules of competition in your chosen markets … Continue reading

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Get to know your competitors

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading

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The power of asking the right questions

The power of asking the right questions The best way to learn about your clients (or prospects) is to get them talking about themselves.  The more thoroughly you know your clients the better you are able to anticipate their needs.  … Continue reading

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Marketing blunders

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading

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Insanity: doing the same thing over and over and expecting different results

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading

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Get the most out of your website or blog using Google Analytics

Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively.  Most hosting packages that you purchase will have … Continue reading

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Surveys made easy

Surveys made easy with Survey Monkey Survey Monkey is a great tool to gather information from your customers, prospects, colleagues or partners.  It’s easy to set up and with the advanced plans you can customise elements too. We use it … Continue reading

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As postage costs rise today, should you continue to send letters?

Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter.  As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading

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