Monthly Archives: January 2014

Cliches – don’t over use them!

Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!

Posted in Communications | Tagged , , , | Leave a comment

Make a personal investment in your prospects

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading

Posted in Business Development, Communications, Marketing, Pitching, Proposals, Selling | Tagged , , , | Leave a comment