Category Archives: Copywriting

What is the AIDA principle and why is it important?

Posted on June 12, 2018 by Elite Edge

All communications should follow the AIDA principle.  Do yours? A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant? I – Interest. … Continue reading →

Posted in Copywriting, Promotions & Incentives | Tagged , , , , | Leave a comment

Don’t use 50 words when 10 will do

Posted on May 30, 2018 by Elite Edge

Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?

Posted in Communications, Copywriting, Direct Mail | Tagged , , , | Leave a comment

Fast and furious first drafts

Posted on May 18, 2018 by Elite Edge

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading →

Posted in Communications, Copywriting, Marketing | Tagged , , , | Leave a comment

10 attention-grabbing headline formulas

Posted on April 18, 2018 by Marie

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

Posted in Copywriting | Tagged , , , | Leave a comment

Marketing power words – 14 most powerful words in marketing!

Posted on March 4, 2018 by Elite Edge

What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.

Posted in Copywriting | Tagged , , , | 3 Comments

Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

Posted in Business Development, Communications, Copywriting, Direct Mail, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , | Leave a comment

Crafting a successful offer

Posted on September 29, 2017 by Elite Edge

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading →

Posted in Copywriting, Promotions & Incentives | Tagged , , , | Leave a comment

Translate your features to customer benefits

Posted on September 18, 2017 by Elite Edge

Have you ever caught yourself thinking “so what” when somebody is telling you what makes their product or service so amazing?  This isn’t an uncommon reaction because most people are only telling you about the features of their product or … Continue reading →

Posted in Communications, Copywriting, Selling | Tagged , , , , | Leave a comment

Give your customers a reason to listen to you

Posted on May 27, 2017 by Marie

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading →

Posted in Business Development, Communications, Copywriting, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , , | Leave a comment

3 killer content moves to convert buyers

Posted on May 5, 2017 by Elite Edge

By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers.  This is an article that was published on the Content Marketing Institute website, written by George Passwater. The problem is that many businesses believe … Continue reading →

Posted in Copywriting | Tagged , , , , | Leave a comment