33 reasons to send a press release

If you have something to shout about, let the media know too!

PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine.

Here’s a list of 33 reasons to send a press release – a few of them may just trigger that story!  Remember to send accompanying photographs and these days most editors prefer to receive press releases via email.

1.      Move into new markets

2.      Name changes

3.      Launches

4.      New contracts

5.      Patents you have secured

6.      Accomplishments

7.      Partnership / alliance with another company

8.      Anniversary

9.      Annual report

10.  Appointments (internal and to committees)

11.  Articles you have written

12.  Awards

13.  Polls and surveys

14.  Predictions

15.  Public issues, putting your point of view forward

16.  Research findings

17.  Sales promotions

18.  Trade show news

19.  Books you have written

20.  Sponsorship of events

21.  Birthdays of key products etc

22.  Competitions you are running / sponsoring

23.  Charitable activity

24.  Publications you are offering

25.  Free services

26.  Demonstrations

27.  Free samples

28.  Fund raising activity

29.  Guest speaking slots

30.  Industry programmes you’re taking part in

31.  Events programmes

32.  Mergers and acquisitions

33.  Link to anything / anyone famous

If you would like help with your own PR planning please get in touch.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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