Category Archives: Uncategorized

Buyer beware – What sounds like a good idea sometimes isn’t

Lately I have been doing a lot of research for one of my clients – mostly on various online marketing or promotional opportunities they have been aproached with. My client wanted to know if the opportunities were worthwhile and represented … Continue reading

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How to improve the performance of your sales force

It is far easier to sell something you believe in. If your sales force is struggling, it may be that they lack conviction or a unified belief and vision. Your selling message may not be strong enough or distinct enough. … Continue reading

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There’s something new coming out every week – where do I start?

It is easy to get overwhelmed when you are trying to pull a marketing strategy together for your business. You are living and breathing it and sometimes you need to take a step back and assess what’s really necessary. Your … Continue reading

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