How to improve the performance of your sales force

It is far easier to sell something you believe in. If your sales force is struggling, it may be that they lack conviction or a unified belief and vision. Your selling message may not be strong enough or distinct enough.

Your sales proposition needs to be clear and compelling, and the benefits of your service / product must be obvious. Your sales force should be fully committed and be bale to have faith in the strength of your proposition.

If your sales message is fuzzy or unclear, or if you have no clear distinction which highlights the benefits of your service / product then your sales force will struggle. It won’t matter how good they are.

Before you condemn your sales team ensure that your sales proposition has merit.

For more information please contact Marie

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