Monthly Archives: September 2014

Customer contact points – which one could lose you the business?

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading

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Eeny, meeny, miny, moe – I’ll have that one..

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading

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The customer is the boss

“There is only one boss: the customer.  And he can fire everybody in the company, from the chairman down, simply by spending his money somewhere else.”  Sam Walton, founder of Wal-Mart

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Can networking help your business?

Without a doubt I would say yes.  However, as somebody who has been actively networking since 1998 you can also waste an awful lot of time.  I have been a member of numerous different networking groups and some work better … Continue reading

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