It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.
Here are some formulas and examples that could dramatically increase your results:
1. Who else wants (blank)?
Starting a headline with “Who Else Wants…” is a classic strategy that implies an already existing desire. Whilst overused online, it still works for other platforms.
- Who else wants a great product to help you win customers?
- Who else wants to earn more money?
- Who else wants more fun and less stress?
2. The secret of (blank)
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The secret of successful podcasting
- The secret of protecting your trade mark assets
- The secret of getting your bank loan approved
3. Here is a method that is helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
- Here is a method that is helping homeowners save hundreds on insurance
- Here is a method that is helping children learn to read sooner
- Here is a method that is helping bloggers write better post titles
4. Little known ways to (blank)
A more intriguing (and less common) way of accomplishing the same thing as “the secret of…” headline.
- Little known ways to save on your heating bill
- Little known ways to get to the top in google
- Little known ways to lose weight quickly and safely
5. Get rid of (problem) once and for all
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
- Get rid of your unproductive work habits once and for all
- Get rid of that carpet stain once and for all
- Get rid of that spare tyre once and for all
6. Here’s a quick way to (solve a problem)
People love quick and easy when it comes to solving a nagging problem.
- Here’s a quick way to get over a cold
- Here’s a quick way to potty train your baby
- Here’s a quick way to backup your hard drive
7. Now you can have [something desirable] [great circumstance]
This is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now you can quit your job and make even more money
- Now you can meet the girl of your dreams online without risk
- Now you can own a dog without the hassle of walking it every day
8. [do something] like [world-class example]
This is the proven “be like him or her” formula
- Speak Spanish like a diplomat
- Party like a pop star
- Attend events like royalty
9. Have a [or] build a [blank] you can be proud of
Appeal to vanity, dissatisfaction, or shame. enough said.
- Build a body you can be proud of
- Have a smile you can be proud of
- Build a network you can be proud of
10. What everybody ought to know about [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What everybody ought to know about the voting system
- What everybody ought to know about adjustable rate mortgages
- What everybody ought to know about dealing with digital marketing
If you would like help to create your own great headlines, then email us today.