Monthly Archives: September 2017

Crafting a successful offer

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading

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4 tips to writing an instant speech

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading

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Translate your features to customer benefits

Have you ever caught yourself thinking “so what” when somebody is telling you what makes their product or service so amazing?  This isn’t an uncommon reaction because most people are only telling you about the features of their product or … Continue reading

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What makes you ‘Different’ or just ‘different’?

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading

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11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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