What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes you ‘Different’ (note, this is a capital ‘D’ type of different).
This is the sort of difference that you can demonstrate, that you can provide evidence for. This is the sort of difference that makes prospects who aren’t familiar with your products or services look and say, ‘Wow, you’re really ‘Different’ from that other guy – I’ll have some of that!’
Saying things like ‘we’re professional’ or ‘we give excellent service’ or ‘we offer excellent value for money’ is the same sort of ‘different’ (note this is the small letter ‘d’ type of different) that everyone stakes a claim to. That’s the sort of difference you expect from anyone who has a business where the wheels haven’t already popped off.
So what? Show me how you’re ‘Different’; let me see it, hear it, feel it, smell it or taste it. Give me a credible case study that supports your claims, let me read your genuine client testimonials, let me speak with your existing clients or customers and ask them how you’re Different with a capital D. That’s what I want to know before I spend my hard earned money.
Why should I choose to do business with you over your competitor – what have you got to offer that’s Different? Are you faster, cheaper, safer or better informed? Are your products better quality, longer lasting, easier to replace or more advanced? Are your services guaranteed, better qualified, more experienced or more responsive? And tell me exactly how any of this will help me.
Show me how I’ll save money, reduce my costs or improve my sales margins. Show me how I’ll win more business or gain more customer loyalty and then you’ll be making a ‘Difference’ – with a capital D – to my business.
Get in touch if you want to know more.
